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Professional Thrifting Tips: Surviving the Goodwill Outlet

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In earlier posts, Emily discusses both beginner and intermediate thrifting tips. Today I get down to the nitty-gritty about thrifting at the Goodwill Outlet, which is not for the faint of heart. Some might even say that the Goodwill Outlet is NOT even for the novice thrfiter, and I tend to agree. In fact, I’m a die-hard thrifter and it took a few trips before I was hooked.

A brief explanation of how a typical Goodwill store works is necessary here. So, the Goodwill Outlet is the last stop in the journey of donated second-hand items. This journey begins when the item is donated – either to a brick and mortar store, a donation center, or to a free-standing donation bin often seen in the parking lots of grocery and other stores. Either way, the items end up being sorted by the semi-trained Goodwill behind-the-scenes employees. These employees are the gatekeepers so to speak – they sort and price the items that are donated based on a rudimentary system that varies store by store. This is why the items at say, a Goodwill in a more wealthy, are priced differently than those in a less affluent neighborhood. Goodwill employees have a list of designer labels and price-points for each. They also have guidelines for “boutique” items, which is why you’ll often see new with tags items from Walmart brands next to bonafide designer pieces. After being sorted, priced and color coded, the items are placed on the sales floor where they remain for up to one month. Once a week a new color goes on 50% sales to make room for the constant influx of fresh items. SO where do items go if they don’t sell, even at 50% off? The Goodwill Outlet! It’s sort of like a second-hand item’s purgatory. If an item doesn’t sell at the Goodwill Outlet – it goes to hell. Kidding. Seriously – if items don’t sell at the Goodwill outlet they are either bundled and shipped to third world countries as clothing, they are compacted and salvaged (sent to landfills), or sometimes they are even sold as fabric to places that make rag rugs! Occasionally items donated actually circumvent the sorting and pricing steps altogether and are sent directly to the Goodwill Outlet. This is at the discretion of Goodwill store managers and often occurs when the volume of items that need to be sorted exceeds the manpower to complete the task.

Okay so now that you have a cursory understanding of how items end up at a Goodwill Outlet, lets DIVE into what happens once they’re there. Pun intended!

Items arrive at the Goodwill Outlet after being discarded by the regular Goodwill retail stores. They are already semi-sorted but before the BINS are brought out they are further sorted into a few categories:

  • Clothing and fabric items
  • Shoes
  • Glassware
  • Luggage
  • Furniture
  • Appliances
  • Book/Magazines/Records
  • Accessories (Purses, belts, ties)
  • Miscellaneous (EVERYTHING)

Once sorted items are wheeled out onto the sales floor. The bins are rotated approximately once per hour. Pricing items individually isn’t neccessary because a flat, per pound price is charged. The more you buy, the cheaper it is! Seems fairly simple right? WRONG! Here’s were thrfiting goes from being a novice level activity to a PROFESSIONAL one. There are many unspoken rules at “The Bins,” which is what the regulars call the Goodwill Outlet. Some of these rules are enforced by store management and fellow shoppers, while others are more common sense than common law. Here’s a rundown:

1. Shop at your own risk – some people opt to wear rubber gloves while digging through the bins and I’ve even seen a face mask or two.

2. DON’T touch anything in the bins until all they’re all rolled out, usually in groups of 4 or more.

3. Be polite. Give other shoppers their personal space. Don’t remove things from other people’s carts. Don’t get into a tug-of-war over items. Don’t be greedy.

http://www.koinlocal6.com/news/local/story/Shoppers-turn-violent-at-Goodwill-outlets/aEwU5TOIKEOwwG7cPtQm4g.cspx

To be continued…

In our next post we’ll share personal stories of heroism from the bins in Hamden, CT!

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We are pleased to announce the Gilded Mirror – our very first lookbook!

Vintanthromodern Vintage recently collaborated with New Haven’s Cut Cloth and English Building Market to create The Gilded Mirror – See yourself in vintage this season, a lookbook of luxurious vintage pieces perfect for the holiday season. This collection features furs, velvets, silks, sequins and more and will be available for only two days at a trunk show on December 1st & 8th in downtown New Haven. More information can be found on the Facebook event page.  Please join us for this not-to-be-missed vintage fashion event!

The Gilded Mirror

 

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changes are afoot … and on wheels!

busscreenshotWe’ve been quiet lately around here because we’ve been busy.

How busy?

Busy as in starting our mobile vintage shop!

The Vintanthromobile — as we are now calling her – made her debut last weekend at the Columbus Day Festival in Wooster Square Park in New Haven. It was a pretty nasty, rainy day, but we were so proud of our baby out on her maiden voyage!

Wooster Square Columbus Day Festival

Her exterior still needs some work, but her interior is looking amazing. 

After a very successful appearance at the East Rock Festival, we had the opportunity to work with {Cut. Cloth.}, another New Haven vintage retailer, on a pop up shop on Chapel Street downtown. We had a blast. Clothing retail in New Haven is so blah. On the one hand, there are stores like J.Crew and Urban Outfitters — full of ‘made in China’ crap — and on the other hand, there are a handful of “older lady” boutiques. Injecting just a little bit of affordable fun into the mix has generated a great response, and we’ve been featured in the Yale Herald and the Daily Nutmeg. We’re glad that some of the coolest items in our inventory, like those Chanel Boutique pants and the Rudy’s jacket, are loved by our customers, too! We even got some Twitter love from Glamour associate editor Laurel Pantin, who featured one of our favorite vintage dresses that she purchased at the pop up shop.

Our next planned “live” event is a winter holiday trunk show in collaboration with {Cut. Cloth.} and the English Building Market on December 1 and December 8. Mark your calendars! This is going to be an incredible event put together by some incredible women. And it’s dress up season! We’ll be featuring exclusively holiday items, so if you’re looking for a fancy sweater, a party dress, or  a luxe jacket, this is where you’ll need to be in New Haven. We’re already pulling items for the event, and we are in love with everything. You’ll find silks, sequins, cashmere, and more!

Many thanks to the folks at the East Rock Festival and the Columbus Day Festival for hosting us in our own community, as well as Our Empty Space and Yale University Properties for giving a vintage pop up shop a chance!

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Wearing Vintage: A Primer

You know it from our sidebar:  here at Vintanthromodern Vintage, we believe in wearable vintage. We might sound like a broken record, but we really believe it. A 1950s cocktail dress, a 1930s hat, or a 1970s stretchy jumpsuit might be an amazing piece, but it isn’t exactly wearable day-to-day.

One fun part of vintage fashion — and one part that makes it accessible to anyone — is mixing and matching pieces from across eras. Going full-on post-war pin-up may fun in its own right, but for most people, it isn’t a practical way of dressing for, say, grocery shopping.  (Gals and guys who are totally committed to this sort of style can and do pull off daily vintage looks with aplomb, but y’all don’t need a ‘how-to’ guide for wearing vintage, right?)

1. Start small

The easiest way to begin incorporating vintage into your wardrobe is through accessories, particularly vintage bags, belts, scarves, and jewelry. If at the shop we can’t make a sale of a dress or a sweater to a vintage skeptic, we know we can make a sale on a handbag or amazing pair of boots.

2. Prize versatility

A straw bag or a burnt orange scarf will tie you to a season. A rhinestone and velvet bag will tie you to date night (or maybe just being fabulous …). When you’re first trying out vintage items, go for items that would function well in all seasons are in colors that you match your existing wardrobe, and fit into your lifestyle. The more you wear something, the more you’ll love it. Vintage is way more than costume or one-time wear:  you can wear vintage every single day without looking like you’re wearing vintage every single day.

3. Pick a neutral base

Let your vintage accessories shine against an easy neutral base — gray shift dress, white t-shirt and jeans, cream top and black pencil skirt — that doesn’t compete for attention. Don’t worry about juggling too much at once!

4. Add one item at a time

You don’t need to wear a bunch of vintage items all at once; everything in moderation. If you’re unsure whether an item clashes or not, just take it off! You’ll feel better. Try it again by itself.

5. Just do it!

What’s great about accessories is that you can take them off in the middle of the day if you simply can’t bear to wear them anymore. This means they are relatively low-risk items to wear. So what’s the risk? Try it out!

6. Remember everything new is old, too

Designers love vintage. Ever wonder where, say, Marc Jacobs gets all of his shapes? You guessed it — vintage! If you love modern items, from Prada to Anthropologie to F21 — structured bags, charm necklaces, watercolor print scarves — chances are very, very good you’ll love the vintage items from which the designs were lifted. Your current wardrobe may be full of “vintage,” yet you don’t even think of it like that! True, some shapes are modernized, but let’s be real:  the high slits on tight skirts and body-con dresses you’re seeing for this fall are straight out of the mid-90s. Fashion recycles. For vintage newbies, take a look at the places in your wardrobe that are already vintage inspired, and work from there.

7. Be cheap

Those of us in the business of actually selling vintage clothes probably shouldn’t encourage this tidbit but … if you’re just figuring out how to wear vintage, don’t feel the need to drop $240 on a pair of 40s paste earrings. There is a lot of very affordable vintage out in the world, particularly vintage accessories. If you spend $5 or $10 or $20 on something, you’ll feel a lot less bad when it doesn’t work out … and like a damn smart lady when it does.

Need more tips?  Check out these great resources:

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Branding Your Etsy Shop – Creating a Shop Logo and DIY Sign

Today’s post is the first in a series about Etsy shop branding.  Creating a successful online shop, whether it’s on Etsy, Big Cartel, Copious, or any other online fashion platform, begins with the quality of product you sell and the strength of your customer service.  Once you’ve successfully mastered these crucial features, shop cohesiveness and branding are the next steps.  Whether it’s handmade craft, artwork, or vintage items, presenting your shop as a cohesive brand is key.  Branding has become a buzz word in the burgeoning market of small indie businesses. Branding is the experience you create for your customers before, during, and after their visit to your shop.  Consumers have come to expect a shopping experience.  Creating this experience for them ensures a lasting impression and  is very important to having staying power and a loyal customer base. Some of the most successful brick and mortar fashion retailers (think Anthropologie or LL Bean or Victoria’s Secret) have very developed, cohesive, and recognizable visual branding. They sell an image, not just a product. This package included a store’s visual merchandising in window displays, store props, catalogs, shopping bags, price tags, gift wrapping, and even the music and scents that are piped into the store. The result is a recognizable experience that hooks the customer.  In an online store, this branding may consist of the store’s avatar or banner, business cards, the style of the shop’s photography including backdrops, gift packaging, stickers, price tags, and sale avatars.  If these items are crafted cohesively, the result is the creation of a shop brand.

Creating a logo is the first step in a successful branding.  Your logo should capture the spirit of your shop and be unique enough that people will remember it.   Emily created Vintanthromodern’s logo based on a DIY sign I made for the shop when I first started out.  I was doing the East Rock Street Festival in New Haven (my very first) and needed a sign to hang in my booth. While diving at the bins at the Goodwill Outlet, I found some  buttery yellow cloud shaped vintage placemats.  I  painted and cut out banner cloth letters in a font called Sybil Green, and strung them together.

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Emily created the graphic logo in a vector graphics editor, building all of the pieces of the logo by hand. I wanted a shop logo that was clear and easy to read but whimsical and kept the DIY feel of the original real life sign. The end result is a banner for the Etsy shop and for the blog that mimics but streamlines the original Goodwill-placemat banner. I also love birds, so she included a bird sitting atop the “clothesline” that holds the clouds together.

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If I can’t use the full shop logo, like for an ad, Emily can take some elements of the full logo — the clouds, the bird, the clothesline — and use them individually or put them together in a new way while maintaining a consistent brand.

 

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Once your shop has a logo the next logical step in branding is creating business cards. In the next post, you’ll learn about the business card design process!